Tuesday, August 31, 2010
pressure.
mikulecky's magic.
max mikulecky, do my wedding pictures?
VISC 202.2
WEIGHT refers to how thick or thin a character may be in text.
WIDTH is the varying width of the character. Narrow fonts= condensed.
STYLE refers to the thickness of the strokes.
Type is measured in points and picas.
Point is the standard for measuring type. A Pica is the depth of the type size, which is equal to 1/6th of an inch.
There are 72 points in an inch.
There are 6 picas in an inch.
There are 12 points in a pica.
If a letter is set in 36 points, it is 1/2 an inch tall.
X-height is the height of the main body of a lowercase letter.
Cap height is the distance between the top of a capital letter to the bottom (including aschenders and descenders).
Leading is the vertical measurement of space in type.
Tuesday, August 24, 2010
VISC 202
A grid is a distinct set of alignment-based relationships that is used as a guide for formatting information.
Designers use grids to lay out information using its equal structure. A grid provides a clear and efficient way to gather information.
A modular grid is generally better to use with more complex information than a regular grid.
Margins are the negative spaces between the format edge and the content. They can be used as such (negative space) to focus attention, or contain lesser important information.
Columns are vertical alignments of type that create horizontal divisions between margins. There can be a variety of sizes to accommodate the information of the work.
Grid modules are individual units of space separated by regular intervals that create columns and rows (across the page).
Flowlines are horizontal alignments, which help the eye move across the page and be used to create stopping or starting points for text (or images).
Gutter is the blank space between the columns of printed text.
Hierarchy is using different widths and placement to express the relative importance of the type.
Typographic Color is the varying weight, texture, or value of the type, making it appear dark or light. Paying attention to hierarchy and spatial separation is key with typographic color.
Changing the point size of the text and changing the leading between the type both help to achieve a clear hierarchy.