A grid is a distinct set of alignment-based relationships that is used as a guide for formatting information.
Designers use grids to lay out information using its equal structure. A grid provides a clear and efficient way to gather information.
A modular grid is generally better to use with more complex information than a regular grid.
Margins are the negative spaces between the format edge and the content. They can be used as such (negative space) to focus attention, or contain lesser important information.
Columns are vertical alignments of type that create horizontal divisions between margins. There can be a variety of sizes to accommodate the information of the work.
Grid modules are individual units of space separated by regular intervals that create columns and rows (across the page).
Flowlines are horizontal alignments, which help the eye move across the page and be used to create stopping or starting points for text (or images).
Gutter is the blank space between the columns of printed text.
Hierarchy is using different widths and placement to express the relative importance of the type.
Typographic Color is the varying weight, texture, or value of the type, making it appear dark or light. Paying attention to hierarchy and spatial separation is key with typographic color.
Changing the point size of the text and changing the leading between the type both help to achieve a clear hierarchy.
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